Advertising display device



June 25, 1929. M. M. EINSON 1,718,339

ADVERTI SING DISPLAY DEVICE Filed June 9, 1927 2 Sheets-Sheet l INVENTOR.

June 25, 1929.

M. M. EINSON ADVERTISING DISPLAY DEVICE Filed June 9, 1927 Fig-4 2 Sheets-Sheet 2" Zia w ATTORNEYS.

Patented June 25, 1929.

UNITED STATES 1,718,339 PATENT OFFICE.

MORRIS M. EINSON, OF

ADVERTISING DISPLAY DEVICE.

Application filed June 9,

This invention relates to advertising display devices and more particularly to display devices having a supporting frame and aplurality of display faces of unequal size; each 6 of which are so constructed to support one another at equal or unequal distances between them by means of supports cut from their center portions.

The objectof my invention is to produce a display device which can be readily shipped in a collapsed condition and which can be easily and quickly assembled for display purposes; said assembling causing a plurality of display faces of unequal sizes to be forced forward from one another to give the device depth and beauty.

Another object of my invention is to pro duce a display device, the various parts of which are rigidly held and prevented from 0 collapsing by a single means cut in the rear wall of the supporting frame.

A further object of my invention is to produce a display-device which will be attractive and appealing to the eye, and which will be inexpensive to manufacture.

\Vith these and other objects in view, to be more fully set forth hereinafter, the invention consists in the novel construction, combination of elements and arrangement of parts which will be exemplified in the operation and construction herein described in the following specification and illustrated in the accompanying drawings.

The invention will first be described in conneetion with the accompanying drawings,

wherein similar reference characters are used to designate corresponding parts throughout the several views, and more specifically defined and indicated in the appended claims.

Attention is directed to the drawings in which Fig. 1 is a front view of my .improveddlsplay device;

I Fig. 2 is a side view of same;

Fig. 3 is a plan view looking in the direction of the arrows on the line 3-3 of Fig. 2;

Fig. 4 is a rear view; Fig. 5 is a rear view of my device when collapsed; and

Fig. 6 is a. plan view of th e dev1 ce when nearing its full collapsed position.

Referring to the various figures of the drawings, the numeral 1 indicates a collapsible supporting frame composed of the rear wall 2, the side walls 3 and 4, the bottom 1927. Serial No. 197,636.

edges of which are so cut to cause the device to lean backward to support the overhanging weight of the device, the flaps 5 and the lockmg tab 6 cut in the rear wall 2. The orifice 7 punched in the locking tab 6 is provided for the purpose of more readily pulling said tab out of the locking position when the device is. to be collapsed. Securely fastened to the flaps 5 is the display face 8 which has the supports 9 having the inwardly bent flaps .10 cut from its center portion. The display face 11 is securely fastened to the flaps 10 of the sup-' ports 9 and it in turn has the supports 12 havingthe inwardly bent flaps 13 cut from its center portion, upon which is securely fastened the front display face 14.

The locking tab 6 is so shaped to snugly fit between the walls 3 and 4 of the support and the innensurfaces of the supports 9 and 12 when it is bent inward as illustrated most clearly in Figures 2 and 3; thus rigidly holding all the parts in their respective positions irrespective of the flaps 5, 10 and 13 having been sufiiciently creased to cause their taking their proper positions. To unlock the tab 6, a finger or some instrument such as a pencil is inserted in the orifice 7 to pry it upward until it is flush with the surface of the rear wall as illustrated in Fig. 5. The supporting frame and the display faces can then be caused to come into contact with one another by means of a slight s ueezing pressure which is readily seen by 0 serving Fig. 6 which illustrates the device when nearing its full collapsed position, a view of which was not drawn because it would notbe clear and distinct upon reproduction and would only tend to complicate the drawings.

The number of the displa faces may be in creased or decreased to ohtain the proper advertising effectiveness of the device and their contours may be given any desired shape beside the circular form shown in the drawings to further beautify it. Should the number of display faces be increased, the width of the side walls 3 and 4 of the supporting frame 1 must be increased or the included angle between the display face 8 and the bottom end of the walls 3 and 4 must be decreased so that the overhanging weight can be balanced.

In accordance with the provisions of the patent statutes, I have described my invention. but I desire it understood that it is not confined to the particular form shown and YONKERS, NEW YORK, ASSIGNOB TO EINSON-FREMAN 00., INC., A CORPORATION OF NEW YORK.

described, the same being merely illustrative, and that the invention can be carried out in other ways without departing from the spirit of my invention, and therefore, I claim broadly the right to employ all equivalent instrumentalities coming within the scope of the appended claims, and by means of which,

: objects of my invention are attained and new ing a plurality of display faces having central cut-out portions, collapsible means formed from said cut-out portions for supporting said faces, a collapsible support and a means forming part of said collapsible support for holding it a'ndsaid display faces rigidly in position when on display.

2. In a device of the character described, consisting of a display device having a plu-l rality of display faces, each display face bewhat pl ing provided with a collapsible support and a single means for holding said supports and display faces rigidly in open position when on display, said means engaging each of said faces.

3. A display device including a plurality of display faces and means for associating the same, each of said display faces having a central cut-out portion, means for supporting said device and a single member attached to said supporting means adapted to pass said evice rigidly in position'when on disity of display faces each of said display faces having a central cut-out portion, said display faces being provided with supporting means formed by the cut-out portions, means for supporting said device, said device supthrough said cut-out portions for holding ay. 4. A display device consisting of a plural-' porting means including a member adapted to pass through said cut-out portions for engaging said device in rigid position'while on display.

This specification; signed this 7th day of June, 1927. v MORRIS M. EINSON. 

